Ep 14: Mastering Pricing Strategy: Value-Based Insights w/ Mark Stiving Pt 2

On this episode of the Scale the Chaos Podcast, Rhonda Lea continues her conversation with pricing expert Mark Stiving to uncover the secrets of value-based pricing and its impact on your organization's success.

In this insightful discussion, you'll learn:

• The role of pricing councils and committees in collaborative decision-making.
• Why understanding the value of your product matters more than production costs.
• How to tackle common pricing challenges.
• The psychology behind $0.99 pricing.
• Tips for quantifying customer value to improve your pricing strategy.

Whether you're running a small business or managing corporate pricing decisions, this episode is packed with actionable strategies to help you align your pricing with the true value of your products or services.

Connect with Mark Stiving:

• LinkedIn
• Website- impactpricing.com
• FREE Break-Even Volume Calculator
• Books
  • Instant Profits
  • Impact Pricing
  • Win, Keep, Grow
  • Selling Value

Connect with Rhonda Lea:

• LinkedIn
• Website- www.scalethechaos.com
• Listen to More Episodes:com/Podcast
  • Spotify
  • Apple Podcasts

👉 Don’t forget to subscribe, like, and comment with your top pricing challenges!